Management Case Study I
Chapter One Asia Group
Hoo Keng Wai (Director Nominee) – Chief Executive Officer of the Chapter One Asia Group of Companies
- Mr. Hoo formed and guided Chapter One Asia to one of Malaysia’s largest and fastest-growing brand image organizations. Key achievements are as follows:
- Over 250,000 1 of executives trained from small & mid-size enterprises, multi-national corporations and Government Agencies worldwide.
- Chapter One has helped blue-chip companies from varied industries such as Shangri-La (Hospitality), Petronas (Oil & Gas) and DiGi (Telecommunications) to set their image standards and generate higher customer satisfaction, brand equity and sales.
- Trainers Asia, a member of the Chapter One Asia Group of Companies, is Asia’s first future Skills Training Hub that specializes in teaching digital and core skills virtually. The company has trained executives from 12 countries 1 on core skills, digital skills and the importance of teams.




Management Case Study II
Nusantara Sino Global Holdings
Hoo Keng Wai (Director Nominee) – Executive Chairman of Nusantara Sino Global Holdings (NSGH)
Nusantara Sino Global Holdings (NSGH) was founded by Mr. Hoo in May 2021 with three other experienced entrepreneurs, international business developers and trade professionals.
The organization is a full-service international trade and investment organization that assists the executive trade leaders to initiate or expand their business between Malaysia, the other 14 Regional Comprehensive Economic Partnership (RCEP) countries, and Sri Lanka 1.
As Executive Chairman, Mr. Hoo has helped set up NSGH offices in 11 South East Asia and 5 Free Trade Agreement countries 1.


Inclusive Business Restructuring & Strategies
Hoo Keng Wai (Director Nominee) – Executive Chairman of Nusantara Sino Global Holdings (NSGH)
Ms Phan led Business development project in Cau Dat Farm in 2013 – 2015 with Seedcom – a Venture Fund in Vietnam.
- Served as a Business Advisor for Cau Dat Farm initiative led by Seedcom (formerly known as MobileWorld – Vietnam) to restructure the Cau Dat Tea (since 1927) and pilot new products with Vietnamese partners (e.g. The Coffee House, PhinDeli, Viet Dong Group)
- Developing new business strategies: Changing from wholesale to retail, from tea & coffee manufacturing to agri. supplier and substainable tourism;
- Re-branding the business from Cau Dat Tea to Cau Dat Farm with new product lines
- Tea: Green tea, Jamie Tea, Oolong Tea, Black tea
- Coffee: Abrabica, Rosbusta, Cascara Tea
- Vegetables: 100% hydroponics agriculture. We learn the technology from Israel as a shortcut to improve our quality and quantity.
- The married beans – “Hong Treo Gio – Cau Dat”: This product was the first beans applied Japanese Technology for post-harvest processing in Vietnam
- Tourism with focusing on nature and local products
- https://caudatfarm.com/



Ms. Phan was a team member of FSO EY Vietnam, where she had worked under bank restructuring projects in Vietnam from 2013 – 2015.
- Was in an advisory team of FSO to advise restructure projects for Vietnamese banking systems. These projects led by Stated Bank of Vietnam.
- Analysed and reviewed bank balance sheets and debt restructuring with Vietnamese banks (e.g. The Construction Bank (VNCB), Agribank, Dai A Bank, Trust Bank, HD Bank)
- Worked closely with Circular 493/18 – Loan classification and Circular 02 – Non-performing loans update and loan provision.
- Engaged in M&A deal of Sacombank and Southern Bank in Oct 2015. Before After M&A,
- Sacombank became top 5 largest banks in Vietnam as of 2015



Risk management
Ms Phan is working at Kiwibank LLC – a young bank in New Zealand
- Served as a Senior Risk Management at the Market risk team to develop and implement tools and models
- Develop and support market risk models and reporting across market risk, liquidity, stress testing, market risk capital, product valuation and wholesale credit models
- Financial Market trading risks (e.g. FX, interest rates swap)
- Treasury Balance sheet risk management (e.g. ALM, hedging)
- Reserve Bank of New Zealand requirements (e.g. Core Funding ratio, Mismatch ratio)
- Get involved in activities of Residential Mortgage back securities (RMBS), Westpac New Zealand 5-year corporate bond fixed interest rate (~800m NZD), Swap and future trading at London Clearing House.
- https://www.kiwibank.co.nz/about-us/
- Get involved in interest rate/FX swaps and futures for the group to hedge against inflation, interest rate risk and credit risk.
- Leveraging debts to buy buildings
- https://ltrealtyadvisors.com/